Success Secrets We Can Learn From 4 Brands Dominating Instagram

For businesses that think Instagram is little more than a social network for posting selfies, consider that some of the biggest brands across the globe are spending considerable time and energy to influence Instagram users and get their business—and with good reason. Instagram currently boasts more than 800 active monthly million users (through December 2017). Of those users, 59% are on the site every day, and 35% visit the site several times a day. 

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Should I Hire a Marketing Agency or Freelancer?

Who cares? OK, now that I have your attention let’s explore the answer to that question carefully. So, who cares? You care! You have to make the right decision when it comes to how and when to hire an agency versus freelancer. Bottom line: What’s right for one company may not be right for another. What’s right for one project in the same company may not be right for another project.

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New Facebook Updates You Need to Know About From Stories to Collaborations

Facebook continues being one of the most powerful social hubs for promoting yourself and businesses with no slowdowns in sight. One of the greatest aspects of Facebook is how they continue bringing updates to improve all their features. Everything from Facebook Stories to how marketers and creators collaborate allow for ever-efficient marketing tools.

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4 Video Marketing Trends That Will Quickly Boost Your Visibility

In the past, content marketing consisted primarily of textual content, and that was sufficient for a while. Then incorporating still images became important to keep things interesting. In the past few years, consumers have made video the tool of choice for visual content. In today’s world, marketers must make a shift to even more video content if they wish to stay relevant.

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How To Launch A Winning Facebook Page That Constantly Lures New Fans

If you’re going to be successful in marketing your business on Facebook, then it's critical to have a strong presence on your Facebook fan page. Your fan page will act as a hub for your business and will provide a convenient way for people to reach you, to ask questions, to learn more about your brand or just decide to follow  your updates.

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Creating Custom Audiences With Facebook Ads

One of the biggest advantages of Facebook Ads is the ability to target your ads to specific audiences that may be interested in your niche product or service. This means that when you are setting up each Facebook ad campaign, you can make sure that only the people who are most likely to purchase from you will see your ads and you don't waste your budget on people less likely to convert.

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5 Tools To Create Amazing Facebook Video Ads

They say an image can tell a thousand words – so imagine what a video can do with motion, sound, music and a script. This is a very powerful way to convey a message and also to convey a feeling and emotion that you want your audience to associate with your brand. It’s a fantastic way to move someone to download an app, buy a product or explain your service.

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4 Powerful, Low-Cost Online Advertising Strategies For Local Businesses

Being able to market your business on a local basis has become easier in the age of Google helping businesses become easier found. Maybe you haven't planned a strategy or already delved into using localized advertising tools like Google AdWords. If not, you may find it tougher to stay competitive when competition among local businesses is fiercer than ever. The fact is, it's more than just Google helping with online local advertising and marketing.

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