COURSE OVERVIEWThe Facebook Marketing course is designed to give small business owners the skills needed to gain the competitive edge and use proven methods and tactics that lead to success on Facebook that will help you build your audience, increase engagement, and generate leads and sales.
TRAINING MODULES: All training modules are online at your pace.
ACCOUNTABILITY: All training includes bi-weekly accountability and assignments.
OFFICE HOURS: All training includes live support to answer questions and help you along the way.
Section 1: Intro To Facebook MarketingToday's Facebook Landscape: Users and UsageBest Business Types For FacebookBuilding Worthwhile Connections and Engagement on FacebookHow Brands Are Using Facebook To Dominate In Leads & Sales
Module 1Facebook Marketing BasicsBuilding Your ProfileWhat Makes A Great ProfileBranding Your Fan PageFan Page SettingsBonus: Converting a Personal Page To A Fan PageBonus: Using Business Manager
Module 2Getting Fans To Your Fan PageActivity: Building Your AudienceConnecting With Your Fans
Module 3Posting Status UpdatesPopular Post TypesActivity: Discovering Your Brand's VoiceContent types to post (image, links, infographics, video)
Module 4Facebook Live IntroBroadcasting On Facebook LiveInterviewing On Facebook LiveEngaging Your Audience With Facebook LivePost Facebook Live: Now What?
Module 5Running Contests On Facebook OverviewFacebook Do's and Don'ts For Running ContestsUsing Contests To Build Email ListsUsing Contests For More Visibility
________________________SECTION 2: FACEBOOK ADS
Module 1The Best Brands In The World Use Facebook Ads: Here's WhyActivity: Why Do You Want To Advertise and What Will It Be About?Top Ad ExamplesBuilding An Ad That Works
Module 2Targeting Your Audience On FacebookSelecting Niche AudiencesResearching Your AudienceMore Ideas For Targeting
Module 3Determining Your Ad BudgetGetting Your Cost Per Click Down
Module 4Setting Up Your Ad Campaign: How To Do It Like A ProAd Types ReviewSetting Up Effective Remarketing CampaignsTesting Your Ads For Success
________________________SECTION 3: REPORTING IN FACEBOOK
Why Bother With Reports?Facebook InsightsFacebook Ad ReportsDetermining ConversionsBringing It All Together With Web Traffic
Facebook GroupsFacebook StoriesNew Facebook Features Coming SoonCross-Posting and Promoting on InstagramFacebook Ads Troubleshooting
Pre-Enrollment will open soon.
This course will be offered for a one-time payment of $1099. Payment plans and discounts available. Message me on Facebook for details.